| Online affiliate marketing is one of the many products | | | | the affiliate the correct amount. Firstly the affiliate is |
| of the Internet boom in the mid 1990's. Due to the | | | | assigned a unique URL, so that the sports betting site |
| nature of the system and the way in which money is | | | | can accurately locate where exactly the new player |
| generated and clients determined, it could only work | | | | has joined form. The second problem is then keeping a |
| through a complex computerised system such as that | | | | record of the player once they are on the site, so that |
| made available by the World Wide Web. Whilst the | | | | the affiliate is rewarded as and when thy generate |
| system may appear simplistic from a business point of | | | | money. This is usually done by assigning the new |
| view, the inner workings of the affiliate program require | | | | player a unique number, which can then be monitored |
| some unique calculations. | | | | by the sports betting site, allowing them to reward the |
| In a standard situation, when a company wishes to | | | | affiliate as the money comes in. |
| advertise they can do so by hiring an advertising team, | | | | The system is complicated in terms of the dynamics |
| and then paying for advertising space. However the | | | | of the payment, especially when compared to the |
| affiliate marketing program is very different. The | | | | simplistic method of paying up front. But in truth the |
| affiliate sites are not paid up front for their trouble, they | | | | sports betting affiliate program is a simplistic |
| are paid as customers join through their site. If we take | | | | automated system, which works time after time. This |
| the model of one of the most successful affiliate | | | | is a fact backed up by the thousands of sites that |
| programs, that of sports betting there are significant | | | | continue to stay with or join the affiliate-marketing |
| calculations that need to be made in order to | | | | program and by the huge profits that these sites are |
| accurately work out how and when to pay an affiliate. | | | | able to command. The effectiveness of the affiliate |
| Unlike in other affiliate programs, the sports betting | | | | program industry has also benefited the Internet |
| sites pose a unique problem. Affiliates have the option | | | | industries including but not limited to sports betting. It has |
| to be paid a percentage of the money that a player | | | | also offered the opportunity to thousands of small site |
| who joined through them generates for the sports | | | | owners to create a small revenue for themselves, as |
| betting site. Therefore the sports betting site or the | | | | well as creating an industry in which new businesses |
| affiliate program needs to be able to track and | | | | can be founded purely to take advantage of the |
| accurately calculate a players betting, in order to pay | | | | lucrative marketing program. |