| Football betting (soccer) is one of those gambling | | | | bet. |
| niches that is always going to grow and become | | | | Thus, what you should do is compare and research |
| popular. In my opinion, the increasing football betting | | | | the different odds at bookie is offering before you run |
| market is just a byproduct of the overall success, and | | | | in with your trousers down and your wallet on the |
| growing attention football receives in the UK. And the | | | | counter. Look for "value bets", where the bookie has |
| more money floating around the industry, the more | | | | given you favourable odds for an occurrence. It |
| people will gamble. | | | | doesn't happen a lot (especially with the big games), |
| When deciding to take a punt in the football betting | | | | however bookies will always occasionally make a |
| market for the first time, there are a number of steps | | | | mistake that you can take advantage of in their |
| or measures that can be taken to increase your | | | | pricings and odds. |
| profits. The most important principles by far is to make | | | | By far the biggest bet to avoid, is also the most |
| value bets that carry with them high "expected value". | | | | common; that is, betting on the correct score. This is |
| Expected value, just like it is used in maths or poker, | | | | well known in betting circles as a "mugs bet", because |
| basically means you should be taking out the bets that | | | | the odds are often so terrible that it's where the |
| will yield the greatest returns in the long run, and | | | | bookie makes most there money. |
| provide good value for money. This is the most crucial | | | | One final tip to give you, is to bet on draws in matches. |
| part of football betting, because the majority of | | | | The fact is, football bookies like Ladbrokes make |
| punters will lay bets on what they "think" will happen, | | | | about 70% of their revenue from draws, because |
| not what has "good odds" for the "relative" odds of | | | | most people bet on teams winning or losing matches. |
| the outcome happening. For instance, I might think Man | | | | The fact is, draws in games tend to provide the best |
| Utd will beat Chelsea 2-0, however if I'm getting paltry | | | | odds and value bets. Always bet on a draw if you're |
| odds of just 6/5, then there really isn't any point in the | | | | uncertain of a result. |